Bacardi Summer Party

  • Client
  • Bacardi
  • Deliverables
  • Motion-Piece
  • Role
  • Animation, Design
  • Credits
  • Joerg Merz + Marcus Eriksson

Bacardi asked Academy for an intriguing and informative motion piece to promote their famous Summer-Party campaign. Because of its increasing popularity, the Bacardi Summer-Party was becoming more and more desirable. The campaign was expanding to different parts of the United States so they requested a fully-animated piece that was easy to share.

Originally, the animation was synced with narration and music, but for this edit I removed everything and substituted a new music track.